Who We Are.
At Just Vertical, we manufacture indoor growing systems for every space, big or small.
We love our planet. We love fresh food. We love community. We love making produce more accessible. And we love making our world a greener place.
The Just Vertical Story.
Chapter 1 - How it all started.
Kevin had just returned from groundbreaking indoor growing research in the Canadian Arctic, while Conner had gained a real-world perspective on the food problems faced by people around the world through his work in "Big Ag."
During an impromptu lunchtime discussion between classes, they realized that to make a real impact on food insecurity, they needed to find a way to enable people to grow their own food at home. Combining their knowledge of plant science, engineering, manufacturing, and business development, they decided to create vertical hydroponic growing systems that could be seamlessly integrated into urban living spaces. And so, Just Vertical was born.
Chapter 2 - Where the journey has taken us.
Starting a little later in mid-2019, we applied our knowledge and patented technology of building farms for the everyday home to larger scale, custom farms. Through this, our commercial division as born.
Chapter 3 - What we’re doing now.
Check out the impact of our Canadian-made gardens below.
112,554,321 food miles saved since launching Just Vertical in 2017
2,337,385 liters of water saved since launching Just Vertical in 2017
24,096 pounds (lbs) of produce grown since launching Just Vertical in 2017
Chapter 4 - Where we're headed (PS. you’re invited).
Imagine a world where our planet's largest farmer doesn’t own a single piece of farmland. Each indoor farm, grow wall, and garden we build is designed to be easy to use, spark a sense of joy, and bring us closer to producing more high-quality, amazing tasting food for everyone in the world to consume - all without owning a single piece of land.
Epilogue - I don’t read. Show me the video.
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Contact Us Form.
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Our Founders.
Conner Tidd.
Meet Conner - a sustainability strategist known as the 'King of Kale.' He has extensive management experience in the not-for-profit sector and agriculture, earning accolades like Clean50 emerging leader and "Top 30 under 30" for sustainability. Conner loves kale.
Kevin Jakiela.
Meet Kevin - Just Vertical’s chemist and plant scientist with expertise in commercial hydroponics and public health. He has worked with Oxford County Health and taught First Nations Cree in Quebec. Kevin is a Toronto Maple Leafs fan. Poor Kevin.
Our Team.
Our team is full of kale-loving, adventure-seeking, planet-earth-obsessing, vagabond plant-scientists, marketers, designers, retail advocates, engineers, and everything in between.Come along and meet our founders and team below!